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Got your heart set on the Xiaomi Mi3? There’ll be a short window of opportunity for the third time on Flipkart at 2pm today – the last sell-out lasted for 2 seconds – when the Chinese phone-maker will sell another 20,000 phones. What a tease! Oh. And did we say, this option is for registered users only. But just so you know how this works, you can enter the second round of registration that will begin post 6pm today.

This time more than 1,00,000 registered users are playing for 20,000 phones, a strategy that has less to do with clever marketing than demand-supply economics. Anyway, for the rest of us who haven’t registered, this should be an exciting watch to see if the previous 2-second record is bettered this time.

At just Rs.13,999, the Mi3 packs in specs that rival most high end phones in the market. The flagship phone has a 5-inch 1080×1920 display, 2.3GHz processor, 2GB RAM and a 13-megapixel rear camera. It comes with 16GB inbuilt storage, not expandable externally, and a connectivity suite consisting of 2G, 3G, Wi-Fi, Bluetooth 4.0, microUSB 2.0 and NFC. The Mi 3 runs the Android Jelly Bean. The phone connects to its Mi Cloud service that stores backups of apps, device history, contacts, messages, photos and logs online in case you misplace the phone.

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