Why Watch TV Ads when your Set-top Box lets you Fast-forward?

How often have you come across a TV ad that you feel makes a highly exaggerated claim, has offensive content or is just plain stupid? Ever wanted to make your opinion known?

In his recent Newsweek article ‘New Wave of Advertisers Consider Consumers the New Medium’, columnist Nick Summers points to an interesting trend that is happening in the United States which companies in India – if the cable digitization plan is carried out, covering the four major metros by July this year and another 35 cities by March 2013 – may soon find relevant.