Paper Boat: The Clever Branding Made Me Drink it But it’s Actually Pretty Good Uttarika Kumaran August 9, 2013 Food Products & Beverages 4 Paper Boat's Aamras and Jaljeera drinks are hard to miss in the Tetra Pak jungle of juices and other fruit-based beverages at your local grocery mart. Designed to appeal to your most buried hipster tendencies...